Auto Detailing and PPF Marketing That Books High-Ticket Jobs, Not $80 Washes
3Media Solutions builds the booking pipeline for detail shops, ceramic coating installers and paint protection film studios: Google Maps visibility, high-intent search ads, before-and-after content that proves the work, and follow-up that turns a wash customer into a coating customer. Based in Baton Rouge, working with shops across the United States.
Challenge
The Problem Every Detail Shop Has
You invested in a proper bay, a lift, a polisher worth more than your first car, and training on Xpel, SunTek, STEK, Gtechniq or Ceramic Pro. Then most of the calls you get are people asking how much for an interior clean.
The math of a detailing business is simple: revenue is bay hours multiplied by average ticket. You only have so many bay hours. The only real lever is what each one is worth. A full PPF front end or a multi-year coating is worth ten express washes and takes far less of your week per dollar earned.
Most shops try to fix this by posting more on Instagram and waiting. That is not enough. It takes a system: get found by the people already searching for coating and film in your area, prove the quality before they call, quote fast, and stay in front of every past customer until they come back for the next car.
Goal
What We Do for Detailing, Coating and PPF Shops
Google Maps and Local SEO for "Ceramic Coating Near Me"
People search “ceramic coating near me”, “paint protection film [city]”, “car detailing near me” and “window tint near me” every day, and most of them have never heard of your shop. We get you into the map pack and page one for those searches: Google Business Profile with the right primary category (car detailing service, not auto repair), photos of finished cars, service list, hours and a review engine that keeps fresh reviews coming in.
Plus service pages on your site built to rank for each job type and each town you serve, so a search for PPF in the next suburb over still finds you.
Search and Meta Ads Built for High-Ticket Jobs
Search ads aimed at coating, PPF and tint terms rather than cheap wash terms, with negative keywords that keep your budget away from people shopping on price alone. Meta ads targeted at new-car owners, truck and EV owners and enthusiast audiences inside your drive radius.
Every ad points at a quote form or a call, not your homepage, and we track each booked job back to the campaign that produced it so you know what a coating customer actually costs to acquire.
Before-and-After Content That Proves the Work
Nobody spends four figures on paint correction because of a stock photo. We build a content system around the work you are already doing: paint correction before-and-afters, swirl-mark close-ups under proper lighting, film install timelapses, water-beading shots and finished-car walkarounds.
The same shoot feeds your website galleries, Google Business Profile, ads and social, so proof of quality is in front of a customer before they ever call.
Dealer, Fleet and Referral Partnerships
One dealership or fleet relationship can be worth more than a month of retail work. We run targeted campaigns at dealer principals, sales managers, exotic and classic car owners, and local fleet operators, build a partnership page with trade pricing, and set up follow-up sequences so an enquiry turns into a standing arrangement.
Same approach for referral relationships with body shops, tint installers and performance garages that do not offer what you offer.
A Website That Quotes, Not Just Describes
Fast, mobile-first site with a real quote flow: vehicle size, service selected, photo upload, and a call or text button on every screen. Package and pricing pages for correction stages, coating tiers and PPF coverage levels, so people self-qualify before they reach you.
Built to rank, and built so the quote request takes under a minute on a phone in a driveway.
Video and Social
Our video team shoots install walkthroughs, correction process films, product explainers and finished-vehicle reveals, cut for your website, ads, Reels and TikTok. Detailing is one of the most watchable trades there is, and a single shoot day feeds months of content.
Email, Text and Maintenance Plans
Every customer who books becomes a contact. We set up automated campaigns: post-service review request, coating maintenance reminder at six and twelve months, seasonal offers before winter salt and summer sun, and a maintenance plan pitch that turns a one-off coating into recurring revenue.
Result
Why This Niche Needs a Specialist
Most agencies treat a detail shop like any other local service business and send you leads for $80 washes. They do not understand bay-hour economics, the difference between marketing a maintenance wash and a five-year coating, why PPF enquiries need photos before a price can be given, or that dealer and fleet work is where the steady money sits.
3Media Solutions has built a playbook specifically for detailing studios, coating installers and film shops.
What a Typical Engagement Looks Like
Month 1: Google Business Profile overhaul, quote flow and tracking fixed, first coating and PPF campaigns live, review system running.
Months 2 to 3: Before-and-after content system in place, dealer and fleet outreach live, first video shoot delivered, service pages built out.
Months 4 and beyond: SEO and content compounding, reporting on cost per booked job by service type, budget shifted toward the jobs with the best margin per bay hour.
Get Your Free Shop Growth Plan
Get Your Free Shop Growth Plan
