Social Media Management for Real Estate Agents
Social media management for real estate agents should do two jobs: sell the listing in front of you and build the name people remember when they are ready to move. We film listing reels, keep your accounts posting and answer comments, so you can spend your time showing homes.
With on-site shoots in the Baton Rouge area, packages start at $1,500 per month for 15 reels. If you film on your phone and send us the clips, management starts at $500 per month anywhere in the US.
Challenge
Why Realtor Social Media Stalls
It is a familiar pattern: a burst of posts after a new listing, then nothing for three weeks. The posts that do go out are photo carousels with “Just listed” on top, and the agent never appears on camera. Followers learn about houses, but not about you. Buyers and sellers hire a person, not a listing.
The gaps we fix first:
- Listings posted as photo carousels instead of walkthrough reels
- No video of you explaining the market, the neighborhood or the process
- Comments and DMs from buyers answered a day late
- Posting that stops whenever closings pile up
- Nothing local, so your feed could belong to an agent in any city
Goal
What We Do for Real Estate Agents
Listing Reels and Walkthroughs
For each listing, we film a vertical walkthrough that opens on the best feature, such as the kitchen, the backyard or the view, then moves through the home the way a buyer would. We add captions, the price and open house details, and post it on Instagram and Facebook. A strong reel keeps working after the home sells, as proof of how you market a property. See our promotional video production work.
Your Personal Brand as an Agent
Your listings change every month. Your name is what stays. We plan short talking-head videos you can record in one sitting: market updates, neighborhood guides, first-time buyer questions and stories from recent closings, shared with your clients’ permission. We write the outlines, so you are not staring at a camera wondering what to say.
Monthly Real Estate Social Media Management
Each month, we plan the calendar, edit the videos, write captions, schedule posts and reply to comments and DMs. Listings, open houses, market updates and personal posts all get a slot, so your accounts stay active when closings pile up. Each month you also see which posts brought the most views and messages. Compare tiers on our social media management packages page.
Meta Ads for Listings and Open Houses
Ads for listings, open houses and real estate services must run in Meta’s Special Ad Category for housing. That means no targeting by age, gender or ZIP code, a minimum 15-mile radius around any location you pick, limited detailed targeting and no lookalike audiences. We build listing ads around the home itself, the reel, the price and the open house date, and target by area within those rules. Meta ads management starts at $800 per month plus ad spend. See our Meta ads agency page.
Result
Proof From a Real Click-to-Message Campaign
We keep clients anonymous, and this one is not a real estate agent. A building-materials supplier ran Meta ads that opened a chat instead of a form. Cost per conversation fell 43%, from AED 5.62 to AED 3.18 (about US$0.87), across 425 conversations. It is the same format a buyer can use to ask about a listing before booking a showing. Read the lead generation case study or see all our case studies.
What a Typical Engagement Looks Like
- Free social media plan. We review your accounts, your listings and the agents competing in your area, then name the three changes that would bring the most inquiries.
- Plan the month. We map listings, open houses and personal brand topics onto a calendar.
- Shoot day. We film listings and talking-head videos in the Baton Rouge area, or you send clips from your phone.
- Post and reply. We edit, caption, schedule and answer comments and DMs.
- Monthly review. You see reach, followers and messages, and we plan the next month around your new listings.
Real Estate Social Media Packages and Pricing
- On-site shoots in the Baton Rouge area: from $1,500 per month for 15 reels (about $100 per reel)
- On-site shoots in the Baton Rouge area: from $2,500 per month for 30 reels (about $83 per reel)
- You supply the footage, anywhere in the US: from $500 per month
- Meta ads management: from $800 per month plus ad spend
Ad spend is always separate, and graphic design is quoted after a free consultation. See all our small business marketing services.
Real Estate Social Media FAQs
How much does social media management for real estate agents cost?
With on-site shoots in the Baton Rouge area, it starts at $1,500 per month for 15 reels or $2,500 per month for 30 reels. If you film on your phone and send us the clips, it starts at $500 per month anywhere in the US. Meta ads management is separate, from $800 per month plus ad spend.
Can you run Facebook and Instagram ads for my listings?
Yes. Listing ads run in Meta’s Special Ad Category for housing, which means no targeting by age, gender or ZIP code, a minimum 15-mile radius and no lookalike audiences. We write and target the ads within those rules.
Do I have to be on camera?
Not for listing reels. For your personal brand, short videos of you talking help people get to know you before they call. We plan the topics and outlines, so one sitting can cover several weeks of posts.
Do you work with agents outside Baton Rouge?
Yes. Outside the Baton Rouge area, you or your photographer film the listing and send us the raw footage. We edit, caption, post and reply, starting at $500 per month.
Get a Free Social Media Plan for Your Listings
