HVAC Marketing Agency That Fills the Schedule for Contractors and Home Services
3Media Solutions is an HVAC marketing agency for contractors and home service businesses that want more booked jobs, not more reports. We put you where people look when something breaks: Local Services Ads, Google search ads and the Google Maps results, backed by a website built to get calls.
Google Ads management starts at $800 per month plus ad spend. Google Business Profile optimization starts at $500, websites start at $999, and a full package starts at $2,999 per month.
Challenge
Why Good Contractors Lose Jobs to the Next Listing
When the AC quits in a Louisiana July or a pipe bursts at night, people do not read ten websites. They call one of the first businesses Google shows them. If you do not answer, they call the next one. In that moment, how good your work is matters less than whether you show up and pick up.
The common leaks we look for:
- No Local Services Ads, so competitors sit above you at the top of the page
- A Google Business Profile with the wrong service area, few photos and old reviews
- Search ads paying for clicks on “HVAC jobs” or “how to fix my AC myself”
- A website with no click-to-call button and a long quote form
- No call tracking, so you cannot tell which channel booked the system replacement
Goal
What We Do as a Home Service Marketing Agency
Google Local Services Ads and the Google Verified Badge
Local Services Ads appear at the top of Google for searches like “AC repair near me.” You pay per lead, meaning a call, message or booking request from the ad, not per click. To run them, your business passes Google’s screening, which can include license and background checks. Google Verified replaced the Google Guaranteed and Google Screened badges in October 2025. Your position depends on factors like distance, reviews, how fast you respond and your budget. We set up your profile, job types and service areas, and flag leads that do not fit.
Google Ads for High-Value and Emergency Jobs
Local Services Ads give you little control over which searches you show for. Search ads fill that gap. We build campaigns for the jobs that pay best, such as system replacements, roof replacements, water heaters and after-hours calls, and send each one to a matching service page. Negative keywords keep out job seekers and DIY searches, and call tracking shows which keywords book work. Google Ads management starts at $800 per month plus ad spend. Learn more about our Google Ads management services.
Google Maps SEO for Your Service Area
Google says local results are mainly based on relevance, distance and popularity, and that more reviews and positive ratings can help. We fix your Business Profile categories, services and service area, add photos of real jobs, trucks and crew, post updates and set up a simple routine for asking happy customers for reviews. Google Business Profile optimization starts at $500, and ongoing SEO is quoted after the free audit. See how our SEO company in Baton Rouge works.
Websites and Service Pages That Get Calls
A homeowner with water on the floor wants a phone number, not a slideshow. We build fast WordPress sites with click-to-call in the header, short quote forms and real job photos. You get one page per service and per town you serve, for example Baton Rouge, Denham Springs, Gonzales or Zachary, so you can rank for each one. Website development starts at $999. Our web design in Baton Rouge page shows what is included.
Click-to-Message Ads for Quote Requests
Some jobs start with a photo, not a phone call: a roof leak, a fence, a kitchen remodel. Meta click-to-message ads open a chat in Messenger, Instagram or WhatsApp, so people can send a picture and ask for a quote without filling in a form. We write the ads, set up the opening questions and track your cost per conversation. Meta ads management starts at $800 per month plus ad spend.
Job Site Content and Social Media
Videos of real jobs build trust before the first call. Around Baton Rouge, we film on your job sites: a crew pulling an old condenser, a new roof going on, a tech explaining a maintenance plan. We edit, caption and post them for you. Social media with on-site shoots starts at $1,500 per month for 15 reels. Anywhere else in the US, your crew films on a phone and we edit, caption and post from $500 per month.
Result
Local Services Ads vs Google Ads vs Google Maps: Where to Spend First
Each channel does a different job, and the right mix depends on your trade, season and budget.
- Local Services Ads: you pay per lead and show at the very top, but you choose job types and areas, not keywords. A strong fit for core calls like repairs and installs.
- Google Ads: you pay per click and control keywords, ad text and landing pages. A strong fit for high-value jobs and services Local Services Ads do not cover.
- Google Maps SEO: there is no cost per click, but rankings build over months. Every review, photo and page keeps working after a campaign ends.
If budget is tight, start where people already call: your Business Profile and Local Services Ads. Then add search ads for the jobs with the biggest tickets.
Proof: 43% Lower Cost per Conversation
We keep clients anonymous. A B2B building-materials supplier in the UAE ran click-to-message lead campaigns on Meta with us. Over three campaign versions, cost per conversation fell 43%, from AED 5.62 to AED 3.18, or about US$0.87. That covered 425 conversations on AED 1,716 of spend.
It is the same format a roofer or remodeler can use to collect quote requests by chat. Read the lead generation case study or browse all our case studies.
What a Typical Engagement Looks Like
- Free growth plan. We review your website, Google Business Profile and the competitors who show up above you, then name the three changes that would bring the most calls.
- Tracking first. We set up call and form tracking so every channel is measured from day one.
- Launch. We start Local Services Ads verification, fix your Business Profile and launch search ads for your most profitable jobs.
- Build out. We add service and town pages, job site content and click-to-message ads where they fit.
- Monthly review. You see calls, leads and cost per lead by channel, and we shift budget with the season.
HVAC and Contractor Marketing Pricing
- Google Ads management: from $800 per month plus ad spend
- Meta ads management: from $800 per month plus ad spend
- Google Business Profile optimization: from $500
- Ongoing SEO: quoted after the free audit
- Website development: from $999
- Social media with on-site shoots (Baton Rouge area): from $1,500 per month for 15 reels or from $2,500 per month for 30 reels
- Social media using footage your crew supplies: from $500 per month
- Full package: from $2,999 per month
Ad spend is always separate. With Local Services Ads, that spend is what Google charges you for each lead. See all our small business marketing services.
Home Service Marketing FAQs
How much does an HVAC marketing agency cost?
With 3Media Solutions, Google Ads management starts at $800 per month plus ad spend, Google Business Profile optimization starts at $500, websites start at $999 and a full package starts at $2,999 per month. Ongoing SEO is quoted after the free audit.
What is the difference between Local Services Ads and Google Ads?
Local Services Ads charge per lead, such as a call or message, and show at the top of Google, with a Google Verified badge for businesses that pass Google’s checks. Google Ads charge per click and let you choose keywords, ad text and landing pages. Running both covers more of the results page.
Is Google Guaranteed still available?
No. In October 2025, Google replaced the Google Guaranteed, Google Screened and License Verified by Google badges with one Google Verified badge, which shows the checks a business has passed. Google said the change also replaces its Money Back Guarantee program. If your website or ads still mention Google Guaranteed, update them.
Why hire a contractor marketing agency instead of buying shared leads?
Shared leads are, by design, sold to more than one company, so you race other contractors for every job. Ads and Google Maps rankings in your own name send calls only to you, and your reviews, photos and pages keep working after a campaign ends.
Do you work with contractors outside Baton Rouge?
Yes. Google Ads, Local Services Ads, SEO, websites and editing work anywhere in the US. On-site filming covers the Baton Rouge area and nearby parishes. Elsewhere, your crew films on a phone and we edit and post the videos.
How long until the phone rings more?
Search ads can bring calls soon after launch. Local Services Ads start once Google has verified your business. Google Maps and SEO gains build over months. We do not promise rankings or a set number of calls, but you see results by channel every month.
Get Your Free Home Service Growth Plan
