Medical Spa Marketing That Books Consultations
Medical spa marketing has one job: turn a scroll or a search into a booked consultation. 3Media Solutions plans the offer, films the content, runs the ads and builds the pages that take someone from “maybe” to a time on your calendar.
Meta ads and Google Ads management each start at $800 per month plus ad spend. Social media with on-site shoots in the Baton Rouge area starts at $1,500 per month for 15 reels, and a full package starts at $2,999 per month.
Challenge
Why Med Spa Marketing Gets Likes but Not Consultations
Getting attention is rarely the hard part. A lip filler reel can collect likes all week and still not fill one chair. The gap sits between interest and a booked consultation, and it tends to show up in the same places:
- Ads send people to your homepage instead of a page about the one treatment they clicked on
- DMs and form leads wait hours for a reply, so people book with whoever answered first
- Posts are promo graphics with no faces, no provider and no treatment room
- Ads get rejected because the copy or a before-and-after photo breaks Meta’s rules
- No one can tell you which campaign produced which consultation
We fix those leaks first. Then it makes sense to spend more.
Goal
What We Do for Med Spas
A Consult-Booking Funnel for Each Treatment
We build each campaign around one treatment and one clear offer, such as a new-client consultation for wrinkle relaxers or a skin assessment before a laser package. The ad leads to a short page with real photos, your provider and a booking button, or opens a Messenger or Instagram chat for people who want to ask first. We track consultations in your booking system and in the ad platforms, so you can see what each one costs by treatment.
On-Site Content Shoots in the Baton Rouge Area
On shoot days, we film at your med spa: the treatment room, a provider explaining what a chemical peel feels like, a client’s visit from check-in to aftercare, and quick answers to common DM questions. We only film clients who have agreed to it. 15 reels a month start at $1,500 and 30 reels at $2,500. Outside the Baton Rouge area, your team films on a phone and we edit and post from $500 per month. See our content creation services.
Meta Ads for Med Spas That Pass Review
Facebook and Instagram are where people discover treatments they had not planned to book. We write ads that follow Meta’s health and wellness rules, target adults 18 and older, and test hooks, offers and formats to see which ones book consultations. Budget moves to the ads that produce bookings, not just clicks. Meta ads management starts at $800 per month plus ad spend. Our Meta ads agency page explains how we run campaigns.
Google Ads and Google Maps for Ready-to-Book Searches
Someone who searches “lip filler near me” or “laser hair removal Baton Rouge” already wants the treatment. We run Google Ads that send those searches to the matching treatment page. We also optimize your Google Business Profile with your services, real photos and regular posts, plus a simple routine for asking happy clients for reviews, so you show up on Google Maps. Google Ads management starts at $800 per month plus ad spend. Google Business Profile optimization starts at $500.
Treatment Pages and Websites Built for Phones
Your visitors are often on a phone, straight from an ad. We build WordPress sites and landing pages with one page per treatment: what it is, what to expect, downtime, aftercare, pricing if you publish it, and a booking button that stays on screen. Real photos of your rooms replace stock images. Website development starts at $999.
Result
Meta's Rules for Med Spa Ads and Before-and-After Photos
Meta treats cosmetic procedures as a restricted health and wellness category. Ads for them must target people 18 and older, and they cannot make people feel bad about how they look. A headline like “Embarrassed by your wrinkles?” is likely to be rejected.
Before-and-after photos get close review. Since a July 2026 update to Meta’s Health and Wellness policy, this imagery is judged by the claims around it instead of being rejected automatically. An unrealistic transformation, a promised result or a timeline like “10 years younger in one visit” can still get an ad rejected, and repeated rejections can lead Meta to restrict an ad account. Meta can also limit the booking data a health or wellness website shares with it. So we:
- Check Meta’s current policy before every launch
- Use only photos your clients agreed in writing to share
- Keep captions factual and results realistic
- Track consultations in your booking system, not only in Ads Manager
Meta’s approval does not replace the rules that apply to your practice, such as patient privacy and consent.
Proof From Real Meta Campaigns
We keep clients anonymous. These results are not from med spas, but they use the same ad formats we use to book consultations.
- Leads by chat: a building-materials supplier ran ads that opened a conversation instead of a form. Cost per conversation fell 43%, from AED 5.62 to AED 3.18 (about US$0.87), across 425 conversations. Read the lead generation case study.
- Bath and body sales: for a UK bath and body brand, £680 in Meta ads returned £8,160 in sales, a 12x return on ad spend. See the Meta ads case study.
More results are on our case studies page.
What a Typical Engagement Looks Like
- Free growth plan. We review your website, Google presence and the med spas competing for your clients, then name the three changes that would bring the most consultations.
- Offer and funnel. We pick the treatments to lead with, build the pages and set up tracking.
- Shoot day. We film at your spa in the Baton Rouge area, or your team sends footage, and we edit the first round of reels and ads.
- Launch. Ads go live after a policy check. We test hooks, offers and audiences, and move budget to what books.
- Monthly review. You see spend, leads and consultations by treatment, and we plan next month’s content.
Med Spa Marketing Pricing
- Meta ads management: from $800 per month plus ad spend
- Google Ads management: from $800 per month plus ad spend
- Social media with on-site shoots (Baton Rouge area): from $1,500 per month for 15 reels (about $100 per reel) or from $2,500 per month for 30 reels (about $83 per reel)
- Social media using footage your team supplies: from $500 per month
- Google Business Profile optimization: from $500
- Website development: from $999
- Full package: from $2,999 per month
Ad spend is always separate from management fees. Compare tiers on our social media management packages page or see all our small business marketing services.
Med Spa Marketing FAQs
What should I look for in a med spa marketing agency?
Look for an agency that reports booked consultations, not just clicks, knows Meta’s rules for cosmetic treatment ads and can produce new content every month. Ask for clear starting prices and real campaign numbers before you sign.
How much does medical spa marketing cost?
Meta ads or Google Ads management starts at $800 per month each, plus ad spend. Social media with on-site shoots in the Baton Rouge area starts at $1,500 per month for 15 reels, and a full package starts at $2,999 per month. Graphic design and video packages are quoted after a free consultation.
Can med spa ads use before-and-after photos on Facebook and Instagram?
Sometimes. Since Meta’s July 2026 Health and Wellness update, before-and-after images are judged by the claims around them instead of being rejected automatically. The ads must still target people 18 and older and show realistic results. We check the current policy before each launch.
Do you film at med spas outside the Baton Rouge area?
On-site shoots cover the Baton Rouge metro and nearby parishes. Anywhere else in the US, your team films on a phone and sends us the raw footage, and we edit, caption and post it, starting at $500 per month. Ads, SEO and websites work anywhere in the US.
How soon will we see booked consultations?
It depends on your offer, budget and competition. Ads can bring in leads soon after launch, while SEO and Google Maps rankings take months. We do not promise a number of bookings, but you see consultations by campaign every month.
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